‘Open for business’: Why podcast producer Goalhanger is building its brand
Home of ‘The Rest Is…’ podcasts, Goalhanger is investing in its own brand with a fresh identity and first-ever ad.
By Molly Innes
Even if the brand Goalhanger doesn’t ring a bell, you’re likely familiar with its suite of chart-topping podcasts.
At the time of writing, five of the 10 top shows on Apple Podcasts are Goalhanger productions: The Rest Is Politics, The Rest Is History, Leading (a The Rest Is Politics spin off), The Rest Is Entertainment and The Rest Is Football.
Goalhanger racked up more than 400 million downloads this year across its 13 shows. Plus, its shows racked up over 85 million YouTube views without a strong brand identity.
But that’s about to change, explains Tom Whiter, Goalhanger’s head of content.
