On the Beach CEO credits brand building efforts as profits soar
Travel firm On the Beach continues to drop marketing spend as a percentage of revenue, as it hails marketing efficiency drive.
By Molly Innes
On the Beach has hailed the effectiveness of its marketing investment, as group pre-tax profit rose to £26.5m – an 84% increase on last year’s figures.
In results for the year ending 30 September 2024 filed yesterday (3 December), the travel company described itself as investing “significantly” in its brand and proposition this year, which has allowed it to gain share.
On the Beach’s marketing spend decreased as a percentage of revenue to 35%, marking a two-percentage point decline on last year. Two years ago marketing as a percentage of revenue was up at 45%.
