Disney+ price hikes help boost revenue despite drop in subscriptions
Grace GollaschDespite losing over half a million subscribers in the past three months, Disney’s streaming arm remains profitable.
Disney looks to strengthen ‘resonance and engagement’ in holiday short by Taika Waititi
Grace GollaschDisney says it wanted to “create something new” this Christmas, so is moving away from the story of Lola, which it has told since 2021, instead opting for a short film about a boy befriending an octopus.
Disney CFO: ‘We’ve earned increased pricing in the marketplace’
Grace GollaschDisney CFO Hugh Johnson told investors that the growth in consumption and popularity of its offerings gave it the “pricing leverage” needed to make its streaming business profitable.
Disney UK on why brand partnerships are ‘critical’ to boosting share of voice
Ellen HammettTo get UK audiences into cinemas for blockbuster releases like Deadpool & Wolverine, Disney UK is investing in brand collaborations to ensure it is relevant and front of mind.
Disney CEO admits it has not achieved the right ‘balance’ for marketing spend on Disney+
Niamh CarrollDisney has not yet figured out how to balance marketing spend across its streaming services in the way rival Netflix has, CEO Bob Iger admitted.
Major Disney investor warns of damage to brand value due to ‘unsustainable’ pricing
Michaela JeffersonThe founder of investment firm Trian Partners has said Disney is in “crisis”, calling for major changes at the media giant and a seat on its board.
Disney looks to build on festive success in ‘digital first’ push
Michaela JeffersonDisney hopes to drive further improvements in consumer sentiment, brand impact and media efficiency with its festive advertising campaign, after achieving strong results last year.
Disney is playing a bigger game in its box office battle with Scarlett Johansson
Mark RitsonBlack Widow’s release on Disney+ alongside cinemas hit the film’s box office revenues, but what Disney wants is proximity to the consumer and the insight that comes with it.
Disney+ makes play for older audiences as subscribers surge
Manny PhamPoised to bring its Star general entertainment brand to the UK, Disney is readying a suite of original content to satisfy its growing 95 million-strong subscriber base.
Coca-Cola crowned this year’s most effective Christmas ad
Sarah VizardThe combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
Why Disney is drawing on ‘nostalgia and magic’ for its first Christmas brand campaign
Lucy TesserasMickey Mouse takes centre stage in Disney’s first festive campaign, which aims to get the brand and commercial aspects “working in tandem to drive engagement”.
Recommended reading: Tangoing tigers and streaming subscriptions
Matt BarkerMarketing Week reviews the latest books and blogs for marketers.
Disney joins This Girl Can for first branded content push
Molly FlemingSport England’s partnership marks the beginning of a new strategy to create more branded content as it aims to appeal to more women.
Disney hires Sky CMO to head up Disney+
Sarah VizardDisney is ramping up focus on its new subscription service Disney+ by hiring Sky’s former CMO to head its direct-to-consumer business in Europe.
Disney preps marketing blitz as it takes on Netflix in streaming
Sarah VizardDisney is to treat the launch of Disney+ as its “most important” in 15 years, with a “comprehensive” marketing plan that aims to take awareness above 90%.