Airbnb’s CEO outlines ambition to become the Amazon of travel
Airbnb plans to invest up to $250m into the business with the “bulk” to be invested in marketing and product development.
Airbnb returns to ‘roots of affordability’ to fuel future growth
Hannah RashbassAirbnb’s CEO admits the travel accomodation business had “drifted” from its focus on affordability but says it will be “really critical” going forward.
Airbnb CFO: ‘Disciplined’ marketing strategy is paying off
Molly InnesDespite increasing marketing spend in Q1, Airbnb is considering a potential tightening of activity to “drive growth” as it looks to become “more aspirational”.
Airbnb encourages customers to shun hotels with rare Christmas ad: The Marketing Week Christmas Blog 2024
Marketing Week ReportersWelcome to the Marketing Week Christmas blog where you’ll find all the latest festive advertising news in one place.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?
O2’s marketing boss on returning to its founding ethos to ‘reset’ the brand
Jasper BaumannHaving joined Virgin Media O2 six months ago, tasked with overhauling O2’s brand strategy, Rachel Swift says she wants to re-establish its reason for being but won’t “change things for change’s sake”.
‘Grow up the brand’: How Three shifted media spend to engage the ‘whole country’
Grace GollaschThree has moved from a “social-centric approach”, where two-thirds of its media budget was allocated to channels like social media, to public channels like cinema, aiming to reach a broader audience.