Tesla brand health weakens as European sales fall 45%
Tesla’s brand health rating fell to -13.1 in February, versus a score of -2.3 a year prior, according to YouGov BrandIndex data.
Declining sales and weakening brand health have contributed to a 9% slump in shares for Tesla, taking the electric car marque’s valuation to below $1trn (£791bn) for the first time since November.
According to data from the European Automobile Manufacturers’ Association, Tesla sold 9,945 vehicles across the EU, European Free Trade Area and UK in January, down 45% from 18,161 from last year, causing the brand’s market share to drop from 1.8% to 1%.
Looking at YouGov BrandIndex, Tesla has a brand health rating of -13.1 this month after posting a 12% fall in UK sales in January. This is compared to a brand health score of -2.3 in February 2024.
