McDonald’s launches ‘different’ but ‘consistent’ Christmas ad that focuses on ‘feel-good joy’
The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s’ brand platform.
McDonald’s credits marketing with driving value perceptions and consumer spend
Niamh CarrollDespite sales falling for a second consecutive quarter, the CFO claims “great” marketing execution means McDonald’s can persuade customers to spend more.
‘A vulnerable closeness’: How McDonald’s and Leo Burnett balance creativity and consistency after 40 years
Grace GollaschThis year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett, highlighting the brand’s approach to innovation and memorability.
McDonald’s experiments with retail formats in £1bn rollout
Matthew ValentineSmaller format stores and ‘Drive to’ outlets are part of the fast food giant’s plan to extend its UK footprint, as the business attempts to bounce back from its first sales drop since 2020.
WHSmith brand to disappear from UK high streets as sale agreed
Amrit VirdiThe retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?