Aldi overtakes Sainsbury’s as people’s favourite Christmas ad, data suggests
Aldi, Sainsbury’s and M&S Food are all strong contenders in the Christmas ad race, with M&S clothing and home coming in as viable competition.
Aldi’s Kevin the Carrot has overtaken Sainsbury’s BFG as the public’s favourite Christmas ad, according to exclusive data.
This week’s data from Ipsos shows 16% of people say Aldi is their favourite ad, followed by 11% for M&S Food and 6% for Sainsbury’s. Lidl, Waitrose and Asda’s efforts each get 5%, while Amazon is on 2%.
