Sainsbury’s Christmas ad an early favourite among consumers, data suggests
Christmas ads featuring colourful characters, whether its the childhood favourite BFG or brand mascot Kevin the Carrot, appear to be doing particularly well at this early stage.
Sainsbury’s has taken an early lead to be consumers’ favourite Christmas ad this festive season, according to exclusive data from Ipsos.
It’s only early November, but the data, which was collected on 5 November, suggests that most consumers (52%) have already seen a Christmas ad.
