Adidas pledges to continue investing ‘heavily’ in marketing after strong Q3 sales
In order to be a “global brand with a local mindset”, Adidas doubles down on its commitment to marketing.
Adidas has committed to continue investing “heavily” in marketing following strong third quarter results, which put it on track to be, as its CEO Bjørn Gulden attested, a “good” company in 2024.
In order to be a “global brand with a local mindset”, the sportswear giant has doubled down on its promise to invest in marketing, with expenses up 12% to €724m (£615m) year-over-year. As a percentage of sales, marketing and point-of-sale expenses rose 0.5 percentage points to 11.2%.
