How does the fractional CMO role impact agency relationships?
The decision to hire a CMO on a fractional or interim basis might align with an organisation’s needs, but how does this impact trust, communication and long-term brand building efforts with agency partners?
Fractional and interim CMO roles have been on the rise over the past 18 months. While the decision to hire on a fractional or interim basis varies from business to business, the challenging economic environment has put additional pressure on marketing functions, often resulting in permanent talent being put on the chopping block.
For some businesses, the decision to hire a fractional or interim CMO aligns with the organisation’s needs. Fractional CMOs are seen as an affordable option for smaller businesses that want an experienced marketer, and interim CMOs make sense for businesses that need someone to temporarily take charge of the marketing function while searching for a more permanent fit.
