Marketing Week launches webinar series to dissect key marketing challenges
Monthly series The Lowdown is free and exclusive to subscribers. The first episode will focus on planning and budgeting.
Marketing Week is launching a new monthly webinar series that will dissect the key challenges impacting marketers.
The Lowdown is exclusive and free to subscribers and will see experts in a particular areas discuss good and bad practice.
The first episode will broadcast on Wednesday, 23 October at 11am GMT and will focus on planning and budgeting.
The episode will be made available on demand to all subscribers after broadcast.
Three experienced marketing leaders – all Marketing Week columnists – will join Marketing Week editor-in-chief Russell Parsons dive into the dos and don’ts of planning and securing investment.
On the panel are:
- CMO of William Grant & Sons, Andrew Geoghegan
- Business economist, founder of Magic Numbers, Dr Grace Kite
- Senior director for global effectiveness at Mars, Sorin Patilinet.
Topics include how to begin the planning process, how to avoid common pitfalls, how to engage stakeholders, how to engage finance and tips for small businesses and B2B firms.
If you are a subscriber register here for the webinar. If you want to know about subscribing to Marketing Week click here.
Parsons says: “The Lowdown is a chance to interrogate the marketing issues that matter in a frank and informed way. By pulling together people who have direct experience of the subject for discussion we hope to offer advice, hard-earned.”
Future episodes of The Lowdown in November and December will cover marketing teams and a look ahead to 2025.
