Burger King claims consistency and ‘compelling value’ driving growth
Restaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK despite weak consumer sentiment.
The owner of Burger King, Popeyes and Tim Hortons sees “tremendous white space” for its brands to grow, after defying weak consumer sentiment to produce a “stand-out” performance in its international segment.
Restaurant Brands International (RBI) grew its comparable sales by 4.7% in the final quarter of the year, and by 3.3% across 2024 as a whole in its international segment, which includes all its brands outside the US and Canada. On a system-wide sales basis, the international segment grew by double digits, both in the quarter and across the year.
The international brands outpaced the growth of the total business, which increased sales by 2.5% in the fourth quarter and 2.3% in 2024 as a whole.
