‘It’s not rocket science’: Greggs’ top marketer on keeping brand building ‘simple’
Making an argument for “simple” brand building, Greggs customer and marketing director Hannah Squirrell argues that brands should be as aware of what they are not, as what they are.
Greggs’ top marketer has stressed the importance of “simplicity” in setting marketing strategy and how important this has been in transforming the business.
Speaking last week (3 October) at Marketing Week’s Festival of Marketing, Hannah Squirrell, Greggs’ customer and marketing director talked about the steps it has taken to become “the customer’s favourite food on the go” destination. Something, she added “every single team in the business has been working on.”
That mission to be the nation’s favourite has involved increasing physical availability, stepping up innovation and building mental availability, she explained
