‘Don’t hire in the mould of yourself’: Marketing leaders on balancing skills and personalities when building teams
All good CMOs want to build strong, high performing teams. However, it’s easier said than done, whether avoiding hiring in your image, mapping out personality types or asking candidates to take a psychometric test, there’s no silver bullet for creating the perfect team.
By Molly Innes
Introvert? Extravert? Red? Blue? Leader? Executor? Myers-Brigg or Belbin?
The myriad personality types, traits and energies can be overwhelming, particularly for leaders building teams. How do you know what you want and how can you get there?
“Good leaders will look to fill in their weaknesses with other people who’ve got those strengths, because then you’ve got a more balanced team,” says Paige O’Neill, CMO at B2B firm Seismic.
However, many marketing leaders can fall into the trap of hiring people in their own image, whether that’s in terms of background and appearance, or skillset and experience.
