Ryanair launches member scheme as it looks to extend ‘price leadership’
Jasper BaumannRyanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every flight taken.
Ryanair eyes accelerated recovery with pledge to cut CO2
Matthew ValentineInvesting in new aircraft and improving the customer experience, Ryanair is positioning itself as a green airline of choice as it ramps up targets for post-Covid growth.
Ryanair’s marketing boss: We are not a brand people need to fall in love with
Molly FlemingRyanair’s director of marketing and digital talks recovery from coronavirus, the “rigour” of marketing and scrapping the CMO title.
Ryanair CMO Kenny Jacobs to depart after six years
Sarah VizardJacobs, who was behind the budget airline’s ‘Always Getting Better’ brand positioning, will leave at the end of April to pursue other challenges.
Ryanair ‘disappointed’ after its ‘misleading’ low emission tagline banned
Molly FlemingThe ad regulator found that Ryanair had given “insufficient” evidence to uphold the environmental claims around its CO2 emissions.
Could carbon offsetting save aviation’s bad environmental reputation?
Molly FlemingJanuary is a month when consumers typically start thinking about summer holidays. But as consumers increasingly choose their conscience over the temptation to fly, can airlines clean up their act and help people combat ‘flight shame’?
Ryanair’s CMO on carbon emissions: Airlines should ban business class
Molly FlemingRyanair is shifting its brand positioning to focus on low fares and low emissions as it looks to get people thinking about airlines’ environmental credentials.
Ryanair’s CTO on why he is still confused by the marketing department
Ellen HammettMobile World Congress 2018: Ryanair’s chief technology officer says digital has transformed the business over the past four years, but he admits there is a disconnect between tech and marketing.
Ryanair dismisses talk of cancellation ‘chaos’ and says the brand has ‘already moved on’
Thomas HobbsThe Irish airline’s marketing boss Kenny Jacobs says while the media described the situation as “chaos” in fact affected customers “weren’t too upset”.
Ryanair, P&G, Facebook: 5 things that mattered this week and why
Thomas HobbsFrom the ongoing PR disaster at Ryanair to Philips leading a review into the way it buys media, here are five of this week’s biggest marketing stories.
Ryanair’s key brand metrics nosedive following cancellation crisis
Thomas HobbsFollowing the airline’s recent admission it would have to cancel thousands of flights, Brits are now reconsidering whether to fly with the budget airline, according to new YouGov data.
Ryanair unveils voice-controlled booking in customer service focus
Rachel GeeThe budget airline is celebrating hitting one billion customers with a renewed focus on improving the customer experience through voice and chatbots.
The big debate: Is coding a must-have skill for marketers?
Charlotte RogersShould marketers add coding to their ever growing skillset or is it better to build “whole-brained” teams that possess complementary skills?
Diageo, Dove and Ryanair – 5 things that mattered this week and why
Sarah VizardDiageo’s move to advertise on Amazon a sign of things to come? There have been growing murmurings in the marketing world that Amazon is about to up its focus on advertising as it goes after Google and Facebook and bids to become a third player in the market. And Diageo’s decision to create content for […]
Ryanair CMO: Brands don’t need to be loved to win over consumers
Charlotte RogersRyanair’s outspoken CMO Kenny Jacobs admits to being “a bit of a bad boy in the industry” but believes brands don’t need to be loved, they just need to stand out enough and retain a healthy dose of common sense.