Coca-Cola updates ‘Holidays Are Coming’ ad with new AI-generated version

Coca-Cola has created a new AI-generated version of ‘Holidays Are Coming’, which will run on TV screens instead of the original 1995 ad this festive season.

The new AI-generated ad, the first of its kind for the Coca-Cola Company, bears many of the distinctive features of the original, but has been brought “to today’s times”.

The famous Holidays Are Coming soundtrack is maintained, as are the famous pictures of red Coca-Cola trucks making their way up wintery roads as Christmas lights switch on around them. Changes from the original creative include a more diverse crowd gathered to watch the trucks than was depicted in the 1995 original and Santa Claus himself hopping out of one of the trucks at the end.

Coca-Cola is very aware of the role Holidays Are Coming plays in consumers’ lives, European CMO Javier Meza tells Marketing Week.