Marketoonist on loyalty programmes
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Tesla’s decline and marketing’s influence: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Tesla’s declining brand health to the fact most marketers say their influence is growing, it’s been a busy week. Here is my take.
Tesla brand health weakens as European sales fall 45%
Jasper BaumannTesla’s brand health rating fell to -13.1 in February, versus a score of -2.3 a year prior, according to YouGov BrandIndex data.
Liquid Death pulls out of UK despite claiming ‘strong demand’
Grace GollaschLiquid Death is “temporarily pausing” international sales, including the UK, after bringing its European production to the US last year.
X adds more brands to lawsuit over alleged ‘illegal boycott’
Grace GollaschElon Musk’s X adds Nestlé, Abbot Laboratories, Colgate-Palmolive, Lego, Pinterest, Tyson Foods and Shell International as new defendants in the legal filing.
Meta fact-checking overhaul: Mass exodus unlikely but advertisers will be watching closely
Grace GollaschAdvertisers are questioning what Meta’s plan to get rid of third-party fact-checkers on Facebook and Instagram means for brand safety.
Farmers could learn a lot from marketers – and vice versa
Helen EdwardsThe farming lobby needs to change its privileged image, while food brands’ focus should be the opposite – putting product substance before branding style.
‘We’re the voice of Santa Claus for a whole generation’: Elf on the Shelf on scaling a seasonal business
Hannah RashbassDespite being a seasonal product, Elf on the Shelf has managed to grow its business by focusing on its universal message and experiential marketing.
‘If co-creation dies, nobody wins’: Why transparency is vital in brand-creator relationships
Amrit VirdiAre harsher regulations needed to protect influencer IP, or does inviting creators into the process from the start help brands build closer relationships?
Specificity vs complexity: How HSBC and Deloitte differentiate in B2B
Hannah RashbassThe B2B marketing leads at HSBC and Deloitte say they leverage their unique strengths to craft distinct B2B brand stories.
Siemens: Our employees are brand influencers
Hannah RashbassWhile influencer marketing is a well-trodden path in B2C, tech giant Siemens thinks influencers should look a little different in the B2B world.
‘A vulnerable closeness’: How McDonald’s and Leo Burnett balance creativity and consistency after 40 years
Grace GollaschThis year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett, highlighting the brand’s approach to innovation and memorability.
‘A sponge for all his knowledge’: Inside the rise of personal brand managers
Amrit VirdiDo personal brand managers help busy execs build their social presence, or are leaders at risk of losing touch with their audience?
‘It’s a win-win’: Innocent on the impact equalising parental leave
Molly InnesSince launching equal parental leave in 2020, Innocent has fostered a more inclusive culture and enhanced its employer brand, says people lead Sophie Wilson.
‘Challenged to take action’: Co-op launches inclusivity campaign in response to member requests
Hannah RashbassThe Co-op is launching a campaign as part of its recently launched ‘Owned By You. Right By You’ brand platform to promote diversity and unity across UK communities against backdrop of civil unrest.