The Differentiation Dividend Whitepaper by Kantar and Google (2025)
UK retail is facing a hidden challenge: despite high customer satisfaction, underlying trends threaten long-term health. Shoppers are increasingly price-sensitive, leading retailers to heavy discounting, which has eroded brand value by 20%. One-third of retailers are misaligned in their pricing, and brand differentiation is declining, despite it being the key driver of future growth.
Are you navigating this paradox effectively?
Kantar and Google’s new whitepaper uncovers how the race to the bottom is eroding brand value, and a lack of differentiation is stifling growth. Discover how to unlock a “differentiation dividend” and secure your future.
Inside, you’ll find:
- Strategic Pricing Insights: Learn to price with purpose, aligning value beyond just cost, and leverage experiences and customer beliefs.
- AI-Powered Growth: Discover how to use AI for targeted messaging, personalised experiences, and optimised demand forecasting.
- Differentiation Strategies: Build a unique brand identity, focusing on distinctiveness, innovation, and purpose.
- Balancing Act: Master the integration of short-term promotions with long-term brand building.
Get the data and strategies you need to thrive in today’s competitive landscape. Download your copy now and transform your retail approach.