Created by Kantar Reports

Creative Connections: How Effie winners connect with audiences to drive success

With so much content and a growing number of channels – How are marketers able to create ads that not only cut through, but connect with their audiences?

Kantar and Effie Europe continue the legacy of honouring marketing effectiveness excellence. Using LINK AI, we have tested nearly 300 ads from the last 3 years of Effie Awards Europe winners. We have consolidated insights from this years winners to illuminate how they create ads that grab attention and connect more deeply with their audience.

Curious about the findings? Download Creative Connections: How Effie winners connect with audiences to drive success to:  

  • Discover the top five strategies this year’s winners have used to build campaigns that connect on a deeper level 
  • Find an approach that works for your brand, so you can create ads that grab attention and deliver your message effectively 
  • Be inspired by some of the best and most impactful creative work from across Europe 

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