Created by Smartly Reports

Thrive in 2025: Annual Digital Advertising Trends Report

Marketing is shifting—new channels, limited budgets, and AI are all changing the game. Curious how your peers are tackling these challenges head-on? 

Smartly’s 2025 Digital Advertising Trends Report is here to help. In our sixth annual report, we surveyed hundreds of marketers to get their take on how they envision thriving this year and beyond. 

With key insights from 450+ global marketers, this report covers everything from budget shifts to AI innovations to spend on channels TikTok, Snapchat, Pinterest and more, as well as emerging channels like retail media and conversational ads. Get the stats that matter and start 2025 with a strategy that’s ahead of the game.

Here’s a sneak peak at what you’ll find in the report:

  • Discover 2025 predictions and trends, including:
    • Nearly 8 in 10 marketers are adopting full-funnel strategies
    • 74% plan to use conversational ads to drive engagement
  • Learn how, and which channels, marketers are allocating their budgets this year
  • See how many marketers are now using AI, and in which use cases
  • And so much more!

With all of the stats and trend, you’ll be armed to stay ahead of the crowd and deliver incredible results in your campaigns. Don’t miss out – get your copy today.

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