How to measure and maximize Influencer Marketing spend

Influencer marketing has increasing potential to drive brand sales and customer retention. Why? Because audience fragmentation across new media channels and the growing demand for user-generated content are reshaping how people discover and buy products.
But how can you ensure your influencer campaigns are truly profitable? MikMak and Bazaarvoice’s eBook is packed with actionable insights to help you:
1. Boost sales and drive measurable results while adapting to shifting shopping behaviours
2. Leverage shoppable media to collect valuable first-party data
3. Turn customers into influencers for cost-effective growth