‘The idea is to elevate’: Revolut on why it’s no longer a challenger brand
Amrit VirdiThe fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its brand building mantra for 2025.
Why Breast Cancer Now is upping brand marketing to ‘galvanise’ support
Amrit VirdiBreast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently reach more people in need.
‘A big marketing statement’: Nike CEO puts faith in brand marketing to get business back to growth
Amrit VirdiNike’s new CEO has committed to “increased investment in our brand” as it shifts its strategy against a backdrop of falling revenue.
Aldi brings back Kevin the Carrot for ninth festive outing
Amrit VirdiKevin the Carrot, who is returning in a Mission Impossible-style ad, has been starring in Aldi’s ads since 2016 and has previously scored impressively in the fiercely contested Christmas effectiveness rankings.
Choice, control, cut-through: Why brands need to pay attention to mail
Marketing Week PartnerBrands need to look beyond the screen in their marketing, to create the ad recall and purchase intent that drives growth.
How CALM is using ‘targeted’ messaging to raise awareness on youth suicide
Amrit VirdiMental health charity CALM is targeting ‘trusted adults’ to tackle the rising problem of youth suicide as it looks to ‘resonate’ with different audiences.
How to create award-winning TikTok campaigns
Marketing Week PartnerTwo former TikTok Award winners share the secrets of their success.
How direct mail taught MoneySuperMarket’s CMO the discipline of truly impactful campaigns
Marketing Week PartnerIn the first of a series of exclusive interviews with marketing veteran Rory Sutherland, created by Marketreach for its new Mail Unleashed campaign, Lis Blair, CMO at MoneySuperMarket, explains what she’s learned from the discipline of crafting direct mail campaigns.
What are the brand opportunities for generative AI?
Rebecca SentanceEconsultancy takes a closer look at the phenomenon of generative AI, including image generators like Dall-E and the infamous ChatGPT, assessing the business opportunities they present as well as the risks.
Five key ways to use WhatsApp in marketing
Marketing Week PartnerMost marketers are familiar with WhatsApp, but not necessarily as a marketing channel, so here are five tips for how brands can use it effectively.
How to make your emails more accessible – and why it matters
Elliot RossEmail open rates can be improved by making sure they’re readable and relevant for the maximum number of people.
Information and inspiration: Why brands can’t neglect any part of the customer journey
Sean HargaveInstead of treating them transactionally, brands can use key pieces of customer mail as rewarding and inspiring communications, which are integral to an omnichannel customer experience.
Hotel Chocolat talks up ‘direct marketing skills’ as profits soar
Charlotte RogersThe chocolatier claims its “brand appeal and direct marketing skills” have helped the business grow both sales and profits, with its DTC model proving to be a “huge advantage”.
How to meet your customers where they are using cross-channel engagement
Mary KearlEngaging with customers across channels can be transformative for marketing results, but you need to know which combination of channels to use and when.
Cutting through the noise: How to make your brand stand out online
Steve HemsleyAt an Econsultancy Live virtual roundtable, senior marketers in the home and garden sector debated how best to promote products creatively and prioritise customer experience in today’s shifting ecommerce ecosystem.