‘Investing in the next generation’: NatWest’s CMO on reaching a ‘critical audience’
Amrit VirdiNatWest’s latest brand campaign, part of the ‘Tomorrow Begins Today’ platform, is targeting entrepreneurial young people with a social-first approach.
NatWest Group
‘With social the work is never done’: How Snapchat fits into NatWest’s ‘matrix plan’
Amrit VirdiThe bank is experimenting with Snapchat in a bid to be on the “leading edge of what is possible”, explains head of social media marketing Robert Anderson.
EY CMO Rebecca Hirst: ‘We only measure what we treasure’
Amrit VirdiMarketing leaders from John Lewis, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden opportunities in marketing.
How NatWest’s B2B arm is upping creativity to reach a new generation of business customers
Chris SutcliffeNatWest has been building a culture of creative B2B marketing into its business, focusing on finding underpriced attention across social media to market its B2B products faster and more efficiently.
NatWest CMO Margaret Jobling: ‘Consistency is underrated’
Molly InnesSpeaking at Marketing Week’s Leadership Summit, Natwest’s CMO details how she overhauled NatWest’s marketing function and her personal growth lessons.
NatWest CMO: Marketers have reason to be optimistic in 2023
Niamh CarrollDemonstrating effectiveness is one area where marketers should invest to prove their worth in uncertain times, says NatWest marketing boss and ISBA president Margaret Jobling.
Why NatWest’s B2B fintech spin-off is reinvesting in brand after ‘letting the ball drop’
Michaela JeffersonNew CMO Kate Thunnissen is on a mission to reignite Mettle’s brand, after a cut to investment took its toll on awareness last year.
NatWest’s Margaret Jobling on her success balancing purpose and profit
Michaela JeffersonAs Marketer of the Year, NatWest Group’s CMO Margaret Jobling explains how prioritising both purpose and profit can transform the effectiveness of marketing.
NatWest’s Margaret Jobling crowned Marketer of the Year
Marketing Week ReportersThe NatWest Group CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2022.
Wickes, Aldi and Starling Bank win big at the Marketing Week Awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Awards, including Grand Prix winner Wickes, Brand of the Year Aldi and NatWest’s Margaret Jobling, who was named Marketer of the Year.
‘Thinking differently’: How UK brands are innovating to stay relevant
Molly InnesUK brands are often accused of a lack of innovation, but is this fair? Marketers explain what they’re doing to stay relevant and drive growth.
NatWest CMO Margaret Jobling appointed ISBA president
Niamh CarrollISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
NatWest’s Tyl on unifying with its ‘marketing powerhouse’ masterbrand
Michaela JeffersonB2B payments provider Tyl is pulling closer to the NatWest masterbrand in its first major ad campaign, intended to help the brand become a “really serious player” in the market.
Former RBS CMO David Wheldon awarded OBE
Charlotte RogersBoasting a career spanning 35 years in marketing, former RBS, Barclays and Vodafone marketing boss David Wheldon has been awarded an OBE for his services to the industry.
NatWest’s CMO slams lack of ‘pointed’ efforts to ramp up diversity
Manny PhamFive years ago, NatWest CMO Margaret Jobling thought the marketing industry would naturally become more diverse, but she realises now more action must be taken.