‘Our goal is to not exist’: Anti-poverty charity Trussell on revamping its marketing
Rebranding for the first time in two decades, Trussell tapped into rich research and diagnosis to help engage people in need of support.
As part of its mission to end hunger, Trussell – formerly known as The Trussell Trust – embarked on its first brand refresh in 20 years last month.
The anti-poverty charity, which supports more than 1,400 food banks, wanted to solidify its brand positioning, make its mission clearer and content more accessible for the public. Trussell adapted logos, colours, straplines and even changed its name in a bid to help the more than 9 million people in the UK currently facing hunger and hardship.
“The charity was created 20 years ago when the need for food banks was nowhere near what we see today and the brand itself hasn’t been looked at in that time,” says head of brand Eve Crook.
