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StackAdapt’s Ultimate Guide to Advertising on CTV in EMEA

Connected TV (CTV) advertising has become one of the most effective ways to reach audiences across EMEA. As streaming and internet-enabled devices reshape how people watch their favourite shows, movies, and live events, advertisers can engage viewers in new and exciting ways. With 86% of Europeans using CTV, especially in Spain and the UK, now is the time to harness this growing channel.

Programmatic CTV is unlocking major opportunities. In 2023, over 90% of EMEA’s CTV ad spend was managed programmatically, projected to reach 93.6% by 2025, driving record ad spending in markets like the UK.

In this guide, you’ll learn:

Practical steps to launch effective CTV campaigns
Insights on the CTV landscape in EMEA
Key benefits and creative best practices
Actionable strategies to amplify campaign impact

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StackAdapt’s Ultimate Guide to Advertising on CTV in EMEA

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