Created by Remerge Reports

Remerge and AppsFlyer’s Guide to iOS Marketing

Re-engaging iOS consumers is one of the most effective ways to generate in-app revenue. This audience has a higher life-time value (LTV) rate than Android users right now — and savvy marketers are reaping the rewards.

Data shows that 50% of apps increased their overall advertising investments on iOS between Q1 2023 and Q1 2024. As 2024 progressed, AppsFlyer witnessed a 38% jump in advertising spend allocated to iOS remarketing campaigns, compared to the same period in 2023.

Remerge, a demand-side platform (DSP) for the world’s biggest brands, has partnered with the Mobile Measurement Partner (MMP) AppsFlyer to analyze the latest industry data and highlight what mobile marketers should consider when planning their 2025 strategies.

What’s inside the report:

Expert advice on privacy, personalization and market saturation from AppsFlyer’s VP of Product
iOS purchase data, ad spend and conversion metrics
A go-live checklist for running high-performing iOS re-engagement campaigns

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Remerge and AppsFlyer’s Guide to iOS Marketing

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