Predictive Tech: What AI has in store for us in 2025
In an era where advancements in Artificial Intelligence are outpacing expectations daily, predicting the future is a bold endeavor. However, Jaywing’s Accelerator Lab, a hub of AI, creative, data science, media, and strategy expertise, is uniquely equipped to peer into the near future. With over a decade of experience pioneering machine learning in marketing, Jaywing unites innovation and insight to drive meaningful results for clients.
This report brings together two of the Lab’s leading minds, Malcolm Clifford and Joe Crawforth, to explore how AI will shape 2025. From its impact on agencies and creatives to broader societal implications, their predictions provide a compelling glimpse into the trends defining the next wave of AI evolution. While they may not foresee everything, few are better suited to decode the transformative potential of AI in the year ahead.
“These very much aren’t abstract, philosophical predictions, or speculative science fiction, they are practical uses of the current technology which are active areas of development which we expect to become available in a beneficial way to marketing teams over the coming year.”
– Malcolm Clifford, Technology and Strategy Leader