Created by native. Reports

Unlock Gen Z: The Roadmap to Student Marketing Success in 2025

Forget what you think you know – Gen Z has evolved, again. This report is for marketers wanting the inside scoop on what it’s like to be a student today, in order to sharpen their strategies for success.

Packed with insights from native, the UK’s leading campus media network, it reveals what drives 2.9m students – from their attitudes and aspirations to the trends shaping their behaviour.

Discover how to authentically connect with this valuable audience year-round, embedding your brand at the heart of student culture and driving awareness, engagement and acquisition. This is your roadmap to winning with Gen Z in 2025 and beyond.

Don’t miss out on:

  • Uncovering golden insights like that 81% of students leave a campus-fair with purchase intent.
  • Fact checking how much time’s spent on campus. Psst, it’s increased since last year.
  • Discovering how Contiki saw a 300% increase in traffic to their student landing page.