‘We feel a degree of confidence’: How Chase is repositioning after doubling brand awareness
Chase CMO Deborah Keay reveals how Chase is repositioning while increasing customer focus and using partnerships to reach communities.
Chase, the American bank owned by finance giant JPMorgan, has been an established brand in the US since 2000, but that was no guarantee of success when it launched into a competitive banking category in the UK back in 2021.
Celebrating its three-year anniversary in the UK this month, Chase has reached over 2 million customers and amassed £20bn in bank deposits, while doubling its brand awareness to 79%. It’s a positive start but CMO Deborah Keay doesn’t want the brand to rest on its laurels and has big plans for the digital bank’s future.
