Why It Works: Tesla and the side effects of Elon Musk
Richard ShottonElon Musk has become an increasingly divisive figure in recent years – but can his rightward shift sell more electric cars? Behavioural science says it might.
Why It Works
Why It Works: How Gymshark employs behavioural science to form a habit
Richard ShottonIts online 66 Day Challenge has been a huge success for sportswear brand Gymshark – and it’s underpinned by solid behavioural science techniques.
Why it Works: Coca-Cola’s Christmas trucks should keep rolling
Richard ShottonCoca-Cola and its Christmas trucks prove the value of consistency – and why it doesn’t always have to be in competition with novelty.
Generative AI might not be the efficiency booster you hope it will be
Richard ShottonWhile it may seem that working in partnership with AI would lead people to be even more efficient – behavioural science tells us that may not be the case.
Why It Works: How Marmite took a weakness and turned it into a strength
Richard ShottonThe Marmite campaign: love it or hate it, you cannot fail to have noticed it. It’s one of the longest running slogans in advertising – but what makes it such a gem?
Why It Works: How Oasis definitely (maybe) applied behavioural science to ticket sales
Richard ShottonIf you managed to buy a ticket for the Oasis reunion shows, the chances are a powerful behavioural science bias was influencing your decision.
Why It Works: How two meerkats made insurance memorable
Richard ShottonWhy It Works is a look at the behavioural science techniques that have inspired iconic marketing executions. First up, how Compare The Market created two fluent devices that created memorability in a low-interest category.