The Lowdown

The Lowdown on making the case for brand investment

Webinar: Wednesday 23rd April, 11am

Marketing budgets are under intense scrutiny amid continued economic uncertainty and many marketers are being asked to do more with less. Over 45% of marketers still find it difficult to make the case for investment in marketing within their businesses, according to our Career & Salary Survey. Against this backdrop, how do you demonstrate the need for investment? In particular, investment in brand to generate future demand when you’re under pressure to deliver quick wins at low cost.

Register for this episode of The Lowdown as we bring top marketing leaders from very different categories together to share insights on how they have made their case for investment, and how you can make yours.

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Meet the presenters

Russell Parsons

Russell is the award-winning editor of the UK’s most prominent marketing title. As Editor-in-Chief he is responsible for leading Marketing Week’s content strategy across several platforms.  Russell is a trusted authority on marketing issues, delivering keynote speeches and hosting and appearing on panels at industry events. He is also an advisory board member of The School of Marketing.

Dan Roche

Dan is CMO of Workbooks, a CRM vendor focused on supporting mid-sized businesses in the UK and US.

With twenty years of B2B marketing experience, he’s consistently challenged industry norms and led award-winning teams across a variety of sectors and segments, including Scoro, Automation Anywhere and KPMG Small Business Accounting. Most recently, his Workbooks team won Marketing Week’s Best Marketing Campaign of 2024, for its compelling and controversial ‘No-Bullsh*t CRM’ positioning and activation.

Missed our previous Lowdown webinars?

Don’t worry! Marketing Week Subscribers can view every Lowdown recording on-demand. Plus the Marketing Week team provide expert synopsis of every topic covered. See both in the articles below.

The Lowdown On-Demand