The copyright article by John Shannon of Grey International (MW December 9) raised a number of serious questions which deserve a serious response. His article appeared to be all about agencies needing to “combat exploitation” by clients. He talks about agencies being “vulnerable” and “not paid appropriately” and the “need for early action to protect […]
NBC Super Channel this week launched on the Astra 1D satellite in a move that will increase its UK penetration significantly and allow the company to launch other channels in Europe. The channel is available in 62.6 million European households via cable and direct transmission to home via the Eutelsat satellite. The Astra 1D deal, […]
The copyright article by John Shannon of Grey International (MW December 9) raised a number of serious questions which deserve a serious response. His article appeared to be all about agencies needing to “combat exploitation” by clients. He talks about agencies being “vulnerable” and “not paid appropriately” and the “need for early action to protect […]
British Airways Holidays is launching a new press and poster campaign which is worth more than ú500,000, and aimed at increasing awareness of the airline’s holiday business. The campaign is by Saatchi & Saatchi, and features aerial photography of three locations, Antigua (above), Arizona and Bangkok. The strapline is `Holidays down there brought to you […]
Homepride Foods has appointed its first head of marketing and boosted its marketing budget by 50 per cent to 12m. Paul Cousins moves across from his role as marketing controller for Spillers Foods to take up the new post. Both Homepride and Spillers are owned by Dalgety. Cousins’ role follows the appointment of Grey Advertising […]
I read with interest John Shannon’s view of the need for global thinking and the UK market’s perception of it in “The right steps to fall into line” (MW November 25). Jean de Yturbe’s comment on English agencies’ lack of ability in handling international brands could be perceived as somewhat misplaced in light of agency […]
VNU intends to move lifestyle database operations into major European markets after buying the Calyx Group, the holding company for Computerised Marketing Technologies and NDL International last week. Mark Patron, joint managing director of CMT and a member of the Calyx Group board, says that the move will mean a major expansion for the group […]
The Telegraph has been making claims about The Times which might be expected from a rattled competitor but which are at best selective (MW December 1) The Telegraph has been the leader in the daily broadsheet market for many decades since it cut its cover price to below The Times, in fact. But brand leadership […]
Those marketers feeling relaxed and complacent after Christmas fare (and bonuses) should heed the cautionary tale of the `most glamorous cruise offer in the world’
Sales promotion agency Option One is understood to be on the verge of appointing a managing director, a role currently held by the agency’s chairman Bob Bayley. Sources close to the board of Option One owner Gold Greenlees Trott claim the new md would be virtually imposed on the agency after concern over its performance […]
Saatchi & Saatchi is having crisis talks with the Mars management this week in a desperate attempt to hold on to its business following the spectacular departure of Maurice Saatchi.
Kevin Morley Marketing has retained its hold on the 13m Rover Germany account, confounding industry speculation that the agency was set to lose all the pan-European Rover business. The German account review, which began in October, excited industry watchers who believed it represented the first crack in the five-year contract Kevin Morley negotiated with Rover […]
National Lottery sales are falling well behind targets agreed with its regulatory body Oflot, according to Verdict Research, one of the UK’s most respected retail specialists. Camelot will need to double sales of Lottery tickets to meet its target of about 4.6bn income each year, or 90m each week. At present sales are languishing at […]
JWT Manchester is understood to have won the 20-way account pitch for the healthfood retail chain Holland & Barrett. According to sources the account does not represent a huge win in terms of budget for JWT but the pitch has already attracted headlines. A series of agencies are reported to have been angered by Holland […]
Allow me, as managing director of British Transport Advertising, to allay any confusion following the recent “musical chairs” in the bus advertising contracts business and the misleading information that has been circulating (MW December 9). Changes are on the way – but because of contract terms, in many cases not for one or two years […]