Intel, the computer chip maker, took out a series of full-page advertisements over Christmas which apologised for a marketing blunder. The worldwide press ads, issued on December 22, said it wanted to “sincerely apologise for our handling of the recently publicised Pentium processor flaw.” It answered criticism from users, PC makers and the press after […]
More than half of shoppers are addicted to bargain hunting in sales, according to a new report entitled “The Promiscuous Shopper”, commissioned by loyalty specialist Air Miles. Northerners are generally more enthusiastic about shopping than their southern counterparts: for example, 51 per cent of the former agree with the statement “Shopping is fun”, compared with […]
Grey Communications Group has won the ú8m Nynex account, beating competition from Chiat Day and Teamworks, the cable TV and telecoms giant’s incumbent agency.
Channel 4 is to tackle the women’s magazine market head-on with a determined initiative to win revenue from advertisers targeting women. It aims to become an authority on women’s media consumption. The broadcaster has commissioned qualitative research, which will be presented at a seminar, Talking To Women, in London on February 3. Speakers will include […]
Sales promotion agency Option One is understood to be on the verge of appointing a managing director, a role currently held by the agency’s chairman Bob Bayley. Sources close to the board of Option One owner Gold Greenlees Trott claim the new md would be virtually imposed on the agency after concern over its performance […]
Saatchi & Saatchi is having crisis talks with the Mars management this week in a desperate attempt to hold on to its business following the spectacular departure of Maurice Saatchi.
In the first of a series on commercial radio, the RAB reviews some advertisers that have made their radio debut in the past 12 months.
The recession may be over, but years of austerity – and new consumer attitudes – took their toll, forcing many companies to change their approach. For some, their experiments were a complete disaster.
A one-agency campaign heralds IBM’s comeback but how healthy is the brand underneath?
It’s a year since Super Channel was bought by NBC. What can it offer its viewers?
CIA Medianetwork is poised to win the ̼20m Book Club Associates media-buying account from The Media Business Group. Talks between CIA and TMBG subsidiary Mansfield Lang Рwhich handles BCA Рare understood to be well advanced.
TMD Carat has promoted broadcast director Simon Rees to deputy managing director as the management develops a more planning-led strategy. Rees will take over some of the management responsibilities from managing director Mark Craze, while retaining control over the TV buying department. He has been the driving force behind recent moves to reposition the media […]
In 1994 satellite and cable reached 4 million homes and newspapers locked horns in a price war – what developments can we expect in 1995?
Dovetail Retail and Detail has apparently retained its hold on the 1.4m Turkish Tourist Office account, beating competition from six agencies including Banks Hoggins O’Shea. The little-known agency said this week it has retained the account for the third year running. Turkish Tourist Office director Mustafa Turkmen says six other agencies pitched for the account, […]
Penguin Books is 60 this year. To celebrate, the publisher is running its first co-ordinated brand campaign, backed by a 500,000 promotional spend. All its advertising and marketing for 1995 will be run under a 60th birthday promotion umbrella, which features the anniversary logo – a penguin reading a book. Penguin has brought literature to […]