Brexit reaction
All the latest news and opinion following the EU referendum result.
AB InBev’s Jorn Socquet says brands must learn to trust others to manage their social media
Leonie RoderickJorn Socquet, VP of marketing USA at AB InBev says the main opportunity and obstacle currently facing brands is their willingness to trust others with managing their social media.
Rekorderlig on its transition from cider to cocktails and why cheap prices ‘destroy’ brands
Rachel GeeHaving recently launched a new cider-based cocktail line, Rekorderlig claims the move signifies a more experimental phase as it also advises alcohol brands not to risk damage by cutting prices too deeply.
Brands are too obsessed with celebrities on social media
Sarah VizardBrands are focusing too much of their time and effort on getting early adopters and celebrities to engage with and share their video content when they should be concentrating on the “second wave” of influencers who have the power to make or break a campaign, according to new research.
Coca-Cola’s name game and the disappearance of WHSmith: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week. Here is my take.
WHSmith brand to disappear from UK high streets as sale agreed
Amrit VirdiThe retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.