Why the cost crisis is a ‘moment of truth’ for corporate-NGO partnerships
As brands and charities address the impact of the cost of living crunch on their partnerships, Shelter, HSBC, Boots and Samaritans explain how they are adapting to cope with the crisis.
By Molly Innes
As the cost of living crisis takes hold, it makes sense charities might be feeling the impact first. Whether that’s in the increased need for their support, or in people’s willingness to donate, these are uncertain times.
This year’s C&E Advisory NGO Barometer reveals 87% of corporates and 86% of NGOs report the cost of living crisis is featuring, or will feature, strongly or moderately in their cross-sector partnerships.
