Brand investment crucial to women’s football development, say fans
A study by Visa, UEFA’s women’s football sponsor, has found 70% of fans believe brands help boost the visibility of women’s football, and 67% say brands are essential to its development.
By Molly Innes
The last few years have been pivotal for women’s football, with an explosion in growth backed by fans and brands alike.
Indeed, more than half (53%) of women’s football fans’ interest in the sport has developed in the last three years. For those aged between 18 and 24, that figure rises to 62%. This is according to a study by Visa, UEFA’s women’s football sponsor since 2018, looking into the impact of investing in women’s football.
