In an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.
Audio has been having a bit of a moment of late. Podcasts continue to increase in popularity, while live audio chat platform Clubhouse has been the social sensation of early 2021.
Downloading and listening to a branded podcast can be a sign of real consumer commitment. A mixture of engaging content and the right talent is helping brands attract attention.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.
The industry is keen to flex its creative muscles, but will budget-busting flamboyance look badly out of place as consumers edge out of lockdown and into a recession?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week. Here is my take.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.