‘Not your normal sponsorship’: Who Gives A Crap on getting into sports sponsorship
The purpose-led toilet roll brand is dipping into sports sponsorship with Lewes Football Club – the self-dubbed Equality FC – for a two-year sponsorship deal.
By Molly Innes
On Saturday (10 August), Lewes Football Club played their first game of the season.
Often, front of shirt sponsors for football clubs will be a gambling brand, or an airline, or maybe something like crypto. For Lewes FC, however, both its women’s and men’s teams this season will be wearing shirts emblazoned with ‘Who Gives A Crap’, as the sustainable toilet roll brand makes its first move into sports partnership.
