Very’s CMO on harnessing a ‘huge’ amount of data to bring more meaning to the brand
As online retailer Very launches this year’s spring campaign, new CMO Jessica Myers outlines the considerable insight behind it and how she plans to boost business growth.
Very has tapped into its expanded data capabilities and wealth of customer insight for its latest brand campaign, as the online retailer aims to position itself as consumers’ “first choice for a one-stop-shop”.
For CMO Jessica Myers, the goal is to create more meaningfulness around the brand by tapping into the emotions of its customers, more distinctiveness in a “cluttered” marketplace, and to become “much more top of mind”.
