Reports

In-depth, actionable guides to the latest developments in marketing

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Effectiveness target

The state of marketing effectiveness

Charlotte Rogers

Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.

Effectiveness target

The state of marketing effectiveness

Charlotte Rogers

Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.