From streaming wars and block lists, to programmatic DOOH and the impact of Google’s third-party cookie ban, Marketing Week predicts the media trends that will take shape this year.
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BritBox is launching a multi-million pound campaign as it promises not to go “head to head” with Netflix in the streaming wars.
Crying out for greater clarity on their media investments, brands are coming together to develop solutions for cross-media measurement.
From CMO rebranding to Brexit and the evolution of loyalty, here are the key issues, challenges and opportunities that will shape marketers’ working world in the year ahead.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week. Here is my take.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.