‘From functional to emotional’: Uber Eats on ‘moving beyond the rational’ to stand out
Niamh CarrollComing to mind in emotional moments is the key goal of Uber Eat’s new brand platform, as the business looks to differentiate from its rivals.
Uber
Uber invests in brand partnerships to drive sustainability goals
Hannah RashbassUber has signed a number of partnerships to help it achieve its goal of being both sustainable and profitable, which it believes will “set Uber apart from the competition”.
How Uber doubled awareness of its train ticket business
Marketing Week ReportersBy evoking its distinctive brand behaviours, the ride-hailing app successfully launched a new travel service and expanded its customer base.
Uber’s brand health takes hit following leak of damning company files
Michaela JeffersonUber’s overall brand health score is at its lowest in more than two years, but consumer purchase intent has been unaffected by the unlawful practices revealed in the 124,000 leaked documents.
‘Words are cheap’: How Uber encouraged people to reassess the brand
Charlotte RogersUber may have started the year asking people to stay at home, but the ride hailing giant is ending 2020 with a renewed sense of purpose and belief its response to Covid-19 has encouraged people to take a “second look” at the brand.
‘Betting on ideas’: Why Uber prioritises relevance over perfection
Charlotte RogersUber marketing boss Meg Donovan believes that making big, bold bets requires close collaboration between marketing and product, and a willingness to sacrifice perfection in pursuit of relevance.
The rise of effectiveness and the dawn of Uber: Marketing moments of the decade, part II
Sarah VizardIn the next installment of Marketing Week’s look back at the moments that defined the decade, we examine the rise of effectiveness, the dawn of Uber and the Netflix effect.
Marketers from easyJet, KFC and Uber unveiled as Marketing Week Masters judges
Marketing Week ReportersBy entering this year’s awards, your work will be seen and judged by top marketers from some of the biggest global brands in the UK’s biggest celebration of marketing excellence.
Uber on its ambition to move from a ‘viral app to a viral brand’
Erin LyonsThe ride-sharing company is shifting its focus from customer acquisition to brand reputation as it looks to build its brand story following a turbulent 2017.
RBS takes inspiration from Amazon and Uber as it puts focus on customer experience
Erin LyonsThe last decade has been a turbulent time for Royal Bank of Scotland as it looks to regain and retain customer trust while navigating a new business environment that has seen consumer expectations raised by brands such as Uber and SkyScanner.
Adidas, Instagram and Uber enter the BrandZ top 100 for the first time
Ellen HammettA willingness to embrace technology and innovate has seen three brands from the modern era enter the global BrandZ ranking for the first time.
Welcome to the future: Uber pledges to bring flying taxis to LA by 2020
Thomas HobbsUber’s chief product officer Jeff Holden says the electric aircrafts will turn car ownership into a rarity.
Uber brand takes another hit as it loses London licence
Sarah VizardTransport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.
Uber looks to rebuild brand perception with first UK TV ad
Rachel GeeAfter a political backlash, sexual harassment charges and questions over the future of CEO Travis Kalanick, Uber is turning to TV to improve its reputation.
Uber admits it has ‘never really had a brand voice’
Leonie RoderickUber says it is looking to get across a clearer “brand voice” in its advertising campaigns this year.