Marketoonist on change fatigue
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Year Ahead 2025: Marketers make effective use of first-party data
Grace GollaschTighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect more first-party data in 2024. The focus will now shift from collecting data to using it effectively in 2025.
‘You can’t force it’: Why successful culture change is ‘heart over head’
Charlotte RogersWhile received wisdom suggests making a rational argument helps inspire cultural transformation, in reality emotion usually trumps logic.
Coca-Cola’s name game and the disappearance of WHSmith: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week. Here is my take.
WHSmith brand to disappear from UK high streets as sale agreed
Amrit VirdiThe retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.