By raising awareness and differentiating beyond “functional efficiency”, UK head of marketing Nic Casby hopes Getir can take the lead in the competitive rapid delivery market.
Rapid grocery delivery service Getir has launched its first TV advert as it aims to differentiate its brand and lead in the crowded and fast growing sector.
Bill evaluation platform Ismybillfair is launching its first major TV push in partnership with ITV, as it looks to capitalise on the “mass appeal” of its offering and take on the market leaders.
According to strategists, this “dramatic shift in momentum” is a result of online brands needing to build “mental real estate” with consumers without the presence of physical stores, and is likely to continue in the long-term.
Online grocery sales are beginning to plateau after ballooning during the pandemic, but one subset of the market primed for further growth is fast-track deliveries, which are expected to be worth an estimated £3.3bn in the UK.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week. Here is my take.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.