Insights professionals are looking for marketers to be “advocates” for the profession which, in turn, will help them create stronger, better researched campaigns.
Pelosi joined the tech giant in 2022 after stints at EY and Wirpo.
Apple is “on course” to become the world’s first trillionaire brand after topping Kantar’s BrandZ ranking for the first time since 2015.
Having spent around half of his three decades at the tech giant in marketing, Capossela believes his breadth of experience – including a role as speech assistant to Bill Gates – has helped him succeed.
Marketers are the equals of their peers in sales and finance, argues Microsoft’s Chris Capossela, who believes marketing can build brand love by focusing on price.
A total of seven brands have been nominated for Brand of the Year, with the winner to be announced at the Marketing Week Masters awards in September.
The tech giant’s UK CMO Paul Bolt believes future success will be gained by staying “humble” and remaining optimistic about the challenges of a post-pandemic world.
Maintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and Disney retain their spot in Interbrand’s top 10 after 20 years.
The annual Marketing Week Career and Salary Survey shows that despite brands making some progress the gender pay gap in marketing persists for every sector and level of seniority.
Opportunities for flexible working are in high demand from marketers but only a minority have them available, suggesting employers need a more open-minded approach to retain talent.
Generation Exchange: Microsoft’s Paul Davies and Steven Woodgate believe technology means young people with learning difficulties have more opportunities in marketing.
Top global marketers discuss the key attributes a modern marketing leader needs to succeed in 2017.
Connected and convenient, ‘ecosystem’ brands like Amazon and Google may have the greatest potential for future growth, but does this model work for every business?
The tech giant’s corporate vice-president of brand, advertising and research, shares her views on what most derails marketers today and what it takes to be a good leader.
Unwilling to be typecast by any one role, marketers are orchestrating strategic career rebrands that not only grow their skillset, but add real value to the business.