Men are typically less open than women when it comes to sharing how they feel, but a better understanding of men’s needs could be key to unlocking a wealth of opportunity for brands.
Much progress has been made in traditional media to stamp out everyday sexism in marketing, but social media is fuelling unattainable and idealistic images of women, which are particularly damaging to young girls.
Unilever’s decision to remove ‘normal’ from packaging is a step in the right direction but all too often brands’ use of language perpetuates harmful and diminishing ideas of women.