Do marketers need to specialise at the beginning of their careers? What are the chances of promotion in 2024? Here’s what to expect for the job market in the next 12 months.
By Molly Innes
2023 was a year to forget, according to recruiters and job seeking marketers alike. From longer hiring processes to more interim roles and a focus on AI, here’s what senior marketers can expect in 2024.
With fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers is challenging, according to recruiters.
Data from IPA Bellwether shows a consecutive drop in the percentage of firms looking to hire in the next three months.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week. Here is my take.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.