Marketers in consumer healthcare are often wary of being creative with their campaigns, but Bayer’s top marketer Patricia Corsi believes there is an opportunity to build better relationships with consumers.
Brands in the consumer healthcare sector are being held back by a lack of creativity in their marketing, argues Bayer Consumer Health chief marketing and digital officer, Patricia Corsi.
Business decisions might seem logically and rationally driven, but for smaller businesses these decisions are “actually very emotional”, Sage CMO Cath Keers says.
The FMCG giant will focus on driving long-term growth this year despite inflation, backed by “competitive” levels of marketing spend.
RB’s rebrand to Reckitt is part of a more focused effort to communicate what the corporate brand stands for, after observing ‘increased curiosity’ among consumers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week. Here is my take.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
