Four brands on the benefits market research brought to their business
The latest instalment in our State of Market Research series looks at four times when market research has made a real difference to an organisation – and the lessons that can be learned from it.
Perhaps the most frustrating thing about our exploration of the seeming decline of market research is that we know it works when used effectively.
Market research, whether it is quant or qual, can have a positive effect on business outcomes and throughout this series we have tried to espouse the idea that marketers should be looking to protect market research budgets and not rely too heavily on internal data to get a better idea of what the customer wants.
