Media in 2024: Help us uncover what marketers think
Complete our short survey to contribute to a new investigation into marketers’ media choices, and how they make them.
Marketing Week is investigating marketers’ attitudes and understanding around their choices of media – and we need your insight. We’ve created a new survey aimed at marketers who have any influence over the advertising channels their brands use.
Click here to complete the survey
We want to learn how you view the capabilities of different media, how you educate yourself about them, and how you rank the importance of different factors in making decisions. The findings will contribute to new research and content in the coming months, in partnership with JCDecaux, aimed at moving our industry’s advertising effectiveness forwards.
As Marketing Week editor-in-chief Russell Parsons explains: “Media effectiveness is among the biggest and most important challenges facing today’s marketers, especially in the current economic context where all spending decisions are closely scrutinised. Media channels are evolving and the difficulty of comparing campaign effectiveness across them never goes away.
“Through this new research, we aim to shed light on what marketers think of the current media landscape, the channels they are using, the media owners they work with and the knowledge they are pursuing to do their jobs better.”
The survey takes just 10 minutes to complete, and in return you’ll be entered into a draw to win one of two £50 Amazon vouchers. Please join us in this new project by answering the questionnaire before Friday 18 October and making sure the voice of marketers is heard.
